Presuppositions in Taglines of Car Advertisements and the Implication to Language of Marketing Strategy

This research is under the pragmatic studies particularly focusing on use of presuppositions found in 12 newspaper car advertisements. The researcher used descriptive method because all data obtained from taglines advertisement displays and reviewed based theory presuppositions. sources include Pikiran Rakyat Pasundan Express, analysis proposed by Yule (1996) about type to find out types frequently result shows that there are three presupposition used, namely, 7 existential (50%), 2 factive (14.3%), 5 lexical (35.7%). mostly Existential Presupposition assumption convey existence car.